Who We Are

CARU is a fashion forward company that believes not only in style, but lifestyle. At CARU we have one simple philosophy: Beautification through education. We do this with the understanding that every client is an individual, the end result: mathematically creative hair, in an individually controlled environment.

Owner and Director of Color for John Paul Mitchell Systems, Colin Caruso, wanted to open a space where artists could come together in a relaxed environment and do what they love; create. We opened our doors in February 2006 on the 3rd floor of a new building with no other businesses in it. We were not even allowed to have a sign. We did, however, have one humble tenant: everyone is an individual and therefore every client’s needs must be attended. Since then, the Salon has grown to be one of the top Salons in Hoboken by word of mouth. We have won Elle Magazines Top Salons in America for New Jersey three times. We attribute our success to our incredibly talented team and our belief that every guest should be cared for as they deserve. CARU prides itself on being a community driven salon offering many incentives for Hoboken small business owners, Hoboken Family Alliance, as well as local bartenders.